Academic Catalog

Business Administration Major - Marketing Concentration (Comprehensive)


60 total credits

Required School of Business and Economics Core Courses
BUS 101Introduction to Business3.00
MATH 151Calculus for Business, Life, and Social Sciences3.00-4.00
or MATH 240 Calculus and Analytic Geometry I
ACCT 200Financial Accounting3.00
ACCT 201Managerial Accounting3.00
BUS 211Business Law I3.00
BUS 270Business Statistics3.00
ECON 250Principles Of Microeconomics3.00
ECON 251Principles Of Macroeconomics3.00
FIN 320Principles Of Finance3.00
BUS 370Principles Of Marketing3.00
BUS 380Principles Of Management3.00
Required Concentration Courses
BUS 371Consumer Behavior3.00
BUS 477Digital Marketing3.00
BUS 482Marketing Research3.00
BUS 484Marketing Strategy and Brand Management3.00
BUS 430International Business3.00
or ECON 430 International Economics
BUS 495Strategic Management (Capstone)3.00
Select three of the following:9.00
Study Abroad
Management Science
Advertising & Promotion
Public Relations
Business Internship
Retail Marketing
Professional Selling and Sales Management
Supply Chain Management
Total Hours60.00-61.00


Students with more than one major in SBE must have a minimum 5 course difference between majors. The 5 or more courses that differ between majors must be a combination of required major/concentration courses and elective courses.