This course serves as an introduction to the different majors offered by the School of Business and Economics. The course provides insights into the foundation business knowledge and skills that will be useful for students pursing a professional career in business. Topics include: a survey of management, finance, distribution, production, risk, business law, and other business activities; integrated business simulation, personal finance, business ethics, business computer applications, professional business communication, business career preparation, team-building, as well as good learning habits. SBE Students only; Grade of C- or higher required for SBE majors.

Transfer credits ONLY from another accredited institution not equivalent to a UW-Superior course.

Transfer credit ONLY from another accredited institution not equivalent to a UW-Superior course

Legal principles relating to business transactions. Includes the legal and social environment of business, contracts, choice of business entities, and selected elements of the Uniform Commercial Code.

Introduction to business intelligence and data analytics applied in the business environment. Includes the collection, visualization, and analysis of data using Microsoft Excel, and PowerBI. Provides the basic concepts and technology that comprise business intelligence and the role of business intelligence in organizations.

Introduction to descriptive and inferential statistics as applied to business situations. Includes tabular, graphical and numerical summary measures; probability distributions; normal and sampling distributions; hypothesis testing; confidence intervals and regression/correlation analysis.

Concentrated study of various business problems. Consent of cooperating instructor and director, SBE.

Transfer credits ONLY from another accredited institution not equivalent to a UW-Superior course.

Transfer credit ONLY from another accredited institution not equivalent to a UW-Superior course

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-Superior course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Field trips designed by department faculty to give students direct experiences in foreign countries. Each program includes preparatory reading, orientation meetings, a faculty-supervised study tour, and a detailed written evaluation of learning situations associated with the course. With consent of the relevant program and content adaptation, programs provided by other agencies can be considered for this credit. Students must obtain approval for taking these courses prior to participation. Otherwise the course may not count. For specific degree requirements consult your advisor. Course can be repeated only if the content is different. Consent of cooperating instructor and director, SBE.

Application of basic quantitative and qualitative techniques for problem solving in production/operations management. Includes linear programming, transportation and network models, inventory models, queuing models, project management, forecasting and decision theory.

Exploration of the major components and organization structure of the hospitality industry. Presents historical development, opportunities and current trends. Stresses the importance and relationships of education and work experience to career success. Examination of the key components in various industry sectors, including food service, lodging, gaming and property management.

Planning, organizing and the management of events will be investigated for the hospitality, tourism and sports industries. Emphasis is placed on the design, internal management systems and post event evaluation.

Explores moral and ethical theories such as ethical fundamentalism. Theories are then applied to "real world" situations in the United States and around the globe. Covers classic cases in business ethics, current cases and trends such as Sarbanes-Oxley and the social responsibility of business. Especially useful for students studying management, finance, marketing, accounting, and international business.

Explores how to design, develop, and maintain data dashboards to track performance changes. Methods on defining and monitoring metrics and key performance indicators with real-world scenarios. Creation of charts and tables to be used in story lines for internal and external business reports.

Advanced descriptive and predictive data analytics using spreadsheets and tables. An exploration of various probability distributions, as well as statistical inference under various business scenarios. Applied business analytics skills to various fields such as finance, HR, marketing, health care, supply chain, government, and sports.

Introduction to predictive and prescriptive analytics to make business decision using forecasting techniques. Methods include choosing appropriate models and applying them to a data set in various business fields. The course includes time series, classification models, and Box-Jenkins Methodology.

Development and analysis of business simulation models using randomness. Includes queuing theory, discrete-event and Monte-Carlo simulations. Also covers the understanding, creation, and evaluation of business process design.

Exploration of big data, dimension reduction and predictive models. Use of software to perform clustering and classification of data. Evaluation of performance using confusion matrices to make business decisions. Algorithms include neural networks, k-NN and Classification, and Regression Trees.

Introduction to terms, definitions and concepts integral to the strategic planning and decision-making involving the components of the marketing mix: product, price, promotion, and physical distribution. Emphasis on market analysis, delivering value and establishing competitive advantage. Coverage of current trends in marketing.

Application of concepts from the disciplines of psychology, sociology, anthropology, and economics that affect purchase decisions of individuals. Current literature in consumer psychology is explored in its relation to marketing strategy.

Introduction to advertising management, research, planning, and the creative process. Topics covered include market segmentation and targeting, account planning, working with clients, advertising research, advertising strategy, developing art and copy, media selection and budgeting (print, broadcast, social media) plus integrating advertising in the marketing mix.

Introduction to principles, theories and skills of public relations, including a study of its problems, impact and potential.

Principles of marketing for the hospitality, tourism and travel industries. Covers marketing strategies & tactics for hotels, restaurants, tourist attractions, convention & visitor bureaus, tour operators & related products & services. Topics include the unique characteristics of travel & tourism, consumer behavior, market segmentation, product development, internal marketing, pricing, yield management, sales channels, & marketing communications. The vacation, personal travel & business travel market segments are examined.

Introduction to the basic tools and requisite knowledge associated with businesses and their management as well as the broad concepts associated with the challenges of managing within organizations. Examines various management functions and gains in-depth understanding of the working and behavioral complexities that arise in organizations.

Examines current theoretical and research developments related to human resource management and human resource practices as they relate to the planning, recruitment, selection, training, and management of the human resources within an organization.

Transfer credits ONLY from another accredited institution not equivalent to a UW-Superior course.

Opportunity for students to earn academic credit by extending classroom learning to area business settings. Students obtain the cooperation of an employer and prepare a learning contract. Pass-Fail only.

Study of entrepreneurship with an emphasis on small business. Topics include business plan preparation, forms of organization, financing options and management problem solving.

Selected topics in business law, including international business law, obligations of corporate directors and officers, franchises, negotiable instruments, creditor’s rights and remedies, secured transactions, bankruptcy law, mortgages and foreclosures, and wills and trusts.

Provides non-traditional adult learners with limited business experience and presently enrolled freshmen and sophomores opportunity to apply general business knowledge to selected business projects. Pass-Fail only. Consent of cooperating instructor and director, SBE.

Provides non-traditional adult learners with limited business experience and presently enrolled freshmen and sophomores opportunity to apply general business knowledge to selected business projects. Pass-Fail only. Consent of cooperating instructor and director, SBE.

The course covers international activities of small and medium-sized firms as well as large multinational corporations. Topics include trade strategies, doing business with newly emerging market economies and the functional areas of international business management. Emphasis on the importance of cross-cultural communication.

Principles of establishing and operating a retail business. Topics include retail market analysis and research, store layout, atmospherics, merchandising, pricing, sales, advertising, promotion, inventory management, and examination of current trends. Emphasis on retail strategy and the evolution of shopping culture.

Study of the theories and applications of professional selling and sales management. Development of persuasive communications strategies for specific applications. Emphasis on organizational and presentation skills to provide students with opportunities for practical sales experience.

This course introduces future marketing professionals to analytical tools and techniques that can be used to improve marketing decision-making and come up with informed solutions and ideas to meet marketing challenges. Emphasis is placed on developing an understanding of the data available to marketers, how it can be used in decision-making along with the tools and techniques for predicting and measuring the effectiveness of a company's marketing efforts.

Classroom and field experience integrating internet marketing concepts with traditional marketing activities. Internet marketing and social media supporting marketing communication strategies. Student interaction with regional and community business enterprises. Emphasis on practical application.

Designed to help students become intelligent users of marketing research information. Introduction to the variety of qualitative and quantitative methods available to assist marketing managers in decision-making. Explores alternative methods available to collect and analyze data.

Advanced study of organizations, the impact of human factors and management principles, and organization development is used to direct and manage change. Course is designed to build one's understanding of the theories and concepts for managing human behavior in organizations. Focus on case analysis and class exercises. Prerequisites: BUS 380.

Designed to assist students in applying knowledge and analytical skills in comprehensive marketing strategy development. Integration of decisions regarding all dimensions of the marketplace offering. Analysis of challenges facing marketing managers. Emphasis on utilizing a structured planning process to achieve marketing goals.

Concentrated study of various business problems.

Transfer credits ONLY from another accredited institution not equivalent to a UW-Superior course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Transfer credits ONLY from another accredited institution not equivalent to a UW-S course.

Integrative approach to the formulation and implementation of strategy within business or administrative type organizations. Capstone course drawing on the functional analytical tools, managerial concepts and techniques developed in previous business administration and economics courses and includes a senior experience component.

Studies of recent trends and practices in business and business education.