Business Administration Major - Marketing Concentration (Comprehensive)
Requirements
60-61 total credits
| Code | Title | Hours |
|---|---|---|
| Required School of Business and Economics Core Courses | ||
| BUS 101 | Introduction to Business | 3.00 |
| MATH 151 | Calculus for Business, Life, and Social Sciences | 3.00-4.00 |
| or MATH 240 | Calculus and Analytic Geometry I | |
| ACCT 200 | Financial Accounting | 3.00 |
| ACCT 201 | Managerial Accounting | 3.00 |
| BUS 211 | Business Law I | 3.00 |
| BUS 270 | Business Statistics | 3.00 |
| ECON 250 | Principles of Microeconomics | 3.00 |
| ECON 251 | Principles of Macroeconomics | 3.00 |
| FIN 320 | Principles of Finance | 3.00 |
| BUS 370 | Principles of Marketing | 3.00 |
| BUS 380 | Principles of Management | 3.00 |
| Required Concentration Courses | ||
| BUS 371 | Consumer Behavior | 3.00 |
| BUS 477 | Digital Marketing | 3.00 |
| BUS 482 | Marketing Research | 3.00 |
| BUS 484 | Marketing Strategy and Brand Management | 3.00 |
| BUS 430 | International Business | 3.00 |
| or ECON 430 | International Economics | |
| BUS 495 | Strategic Management (Capstone) | 3.00 |
| Select three of the following: | 9.00 | |
| Study Abroad | ||
| Management Science | ||
| Advertising & Promotion | ||
| Public Relations | ||
| Business Internship | ||
| Retail Marketing | ||
| Relationship Marketing and Sales Management | ||
| Supply Chain Management | ||
| Total Hours | 60.00-61.00 | |
Notes:
Students with more than one major in SBE must have a minimum 5 course difference between majors. The 5 or more courses that differ between majors must be a combination of required major/concentration courses and elective courses.